Tools and the Lipstick effect

Friday, December 19, 2008
By SeattleTool
Tools and the Lipstick effect thumbnail
It’s called the Lipstick Effect. It was coined by Leonard Lauder, chairman of Estee Lauder, in 2001 after sales of the cosmetic staple continued to climb amidst a severe downturn in the economy in the wake of 9/11. According to a New York Times article earlier this year, Lauder says when the economy is shaky “sales increase as women boost their mood with inexpensive lipstick purchases instead of $500 sling backs.” Tools and lipstick couldn’t be further apart. They’re polar opposites, like caviar and grits. But they do have one thing in common.

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